Forbrukeratferd

RESEARCH INTERESTS                      

Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)

Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)

International Marketing (Country-of-Origin research/Country Image)

Product Development (Product testing – perceived quality/satisfaction)

Generic - Commodity Marketing / co-branding (different aspects)

Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)

Food Choice and (Sea)Food Consumption Behaviour (different aspects)

Forbrukeradferd (consumer behavior), bærekraftige bedrifter og opplevelser, Strategi, Events, Samskaping av verdi (value co-creation), serviceinnovasjon, service og opplevelser, markedskommunikasjon og merkevarebygging, Turisme (tourism)