Engelsk personkortMyrland, Øystein
Foto: Gunnar Ottesen
Professor i økonomi. Underviser i økonometri, statistisk metode og markedsanalyse.
Medlem av Forskningsutvalget ved BFE
Jeg har mine forskningsinteresser innenfor feltet markedsanalyse. Her jobber vi med prisanalyse, altså analyse av prisdannelsen i et marked gjennom tilbud og etterspørsel. Verktøyene vi benytter er økonometri og partielle likevektsmodeller. Jeg er også interessert i reklameefektevaluering. Her ser vi på spørsmål som; har reklame/promosjon noen målbar effekt, og er gevinsten større enn kostnaden?
2009 - Professor, Tromsø University Business School. Faculty of Marine Biosciences, Fisheries and Economics – University of Tromsø.
2007 - 2009 Professor, Department of Economics and Management. The Norwegian College of Fishery Science – University of Tromsø.
1999 - 2007 Associate professor, Department of Economics and Management. The Norwegian College of Fishery Science – University of Tromsø.
1995/1996 Visiting Scholar, Cornell University, USA.
1994 – 1999 Research Fellow, The Norwegian College of Fishery Science, University of Tromsø.
Arbeider i CRIStin
- Skallerud, kÅre; Myrland, Øystein; Olsen, Svein Ottar. Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012; Volum 18. ISSN 1045-4446.s 257 - 267.s doi: 10.1080/10454446.2012.684328.
- Guttormsen, Atle; Myrland, Øystein; Tveterås, Ragnar. Innovations and Structural Change in Seafood Markets and Production. Marine Resource Economics 2011; Volum 26 (4). ISSN 0738-1360.s 247 - 253.
- Xie, Jinghua; Myrland, Øystein. Consistent Aggregation in Fish Demand:A study of French Salmon Demand. Marine Resource Economics 2011; Volum 26. ISSN 0738-1360.s 267 - 280.
- Xie, Jinghua; Myrland, Øystein. Modeling market structure of the Spanish salted fish market. Acta Agriculturae Scandinavica - Section C 2010; Volum 7 (2-4). ISSN 1650-7541.s 119 - 127.s doi: 10.1080/16507541.2010.531942.
- Jinghua, Xie; Kinnucan, Henry william; Myrland, Øystein. Demand elasticities for farmed salmon in world trade. European Review of Agricultural Economics 2009; Volum 36 (3). ISSN 0165-1587.s 425 - 445.s doi: 10.1093/erae/jbp028.
- Kinnucan, HW; Myrland, Øystein. On generic vs. brand promotion of farm products in foreign markets. Applied Economics 2008; Volum 40 (6). ISSN 0003-6846.s 673 - 684.s doi: 10.1080/00036840600749664.
- Xie, Jinghua; Kinnucan, Henry W.; Myrland, Øystein. The Effects of Exchange Rates on Export Prices of Farmed Salmon. Marine Resource Economics 2008; Volum 23. ISSN 0738-1360.s 432 - 441.
- Dong, Diansheng; Kaiser, Harry M.; Myrland, Øystein. Quantity and quality effects of advertising: a demand system approach. Agricultural Economics 2007; Volum 36. ISSN 0169-5150.s 313 - 324.
- Myrland, Øystein; Dong, Diansheng; Kaiser, Harry M.. Quantity versus quality effects of generic advertising: The case of Norwegian salmon. Agribusiness 2007; Volum 23 (1). ISSN 0742-4477.s 85 - 100.s doi: 10.1002/agr.20108.
- Kinnucan, Henry william; Myrland, Øystein. The effectiveness of antidumping measures: Some evidence for farmed atlantic salmon. Journal of Agricultural Economics 2006; Volum 57. ISSN 0021-857X.s 459 - 477.
- Myrland, Øystein; Kinnucan, Henry william. Welfare Effects of supply expansions with trade restrictions: The case of salmon. Journal of International Agricultural Trade and Development 2006; Volum 2 (2). ISSN 1556-8520.s 185 - 204.
- Myrland, Øystein; Kinnucan, Henry William. Generic advertising in export markets: Norwegian Salmon. Universitetsforlaget 2006 ISBN 978-82-15-01036-6.s 247 - 268.
- Kinnucan, Henry william; Myrland, Øystein. Effects of income growth and tariffs on the world salmon market. Applied Economics 2005; Volum 37. ISSN 0003-6846.s 1967 - 1978.s doi: 10.1080/00036840500217523.
- Olsen, Svein Ottar; Honkanen, Pirjo; Myrland, Øystein. Preference-based segmentation: A study of meal preferences among Norwegian teenagers.. Journal of Consumer Behaviour 2004; Volum 3 (3). ISSN 1472-0817.s 235 - 250.
- Myrland, Øystein. Feil om diskriminering. Dagens næringsliv 2012. ISSN 0803-9372.
- Hansen, Kåre; Myrland, Øystein; Olsen, Svein Ottar. Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour. ANZMAC'2004 Conference 2004-11-29 - 2004-12-01 2004.
