Handelshøgskolen i Tromsø

Prebensen, Nina Katrine

Professor

Handelshøgskolen i Tromsø

Funksjon

Professor

Telefon

776 46766

Epost

nina.prebensen@uit.no

Kontor/besøksadresse

Teorifagbygget hus 5

TEO-H5 5.524

Biografiske data

Dr. Oecon. (ph.d.) (2006). Norwegian School of Economics and Business Administration. Dept of Strategy, Marketing and Management, NHH-Bergen. Dr. Oecon title: A Grammar of Tourist Motives.

Cand. Merc. (2001). Norwegian School of Economics and Business Administration. Dept of Strategy, Marketing and Management, NHH-Bergen. Thesis title: How Tourists Consume a Journey.

Sivil Økonom / Master of Business Education (1987) BI Norwegian School of Management, Oslo.

Verv

Fakultetstyret BFE (Biovitenskap, Fiskeri og Økonomi), Universitetet i Tromsø, varamedlem

Opplevelser i Nord - medlem i styret, leder av arbeidspakke 2

MabCent SFI (Center for Research Based Innovation), styremedlem

Nordlandsforskning AS, varamedlem

Forskerprofil i Cristin

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Forskningsinteresser

Forbrukeradferd (consumer behavior), Strategi, Events, Value co-creation, service og opplevelser, markedskommunikasjon og merkevarebygging, Turisme (tourism)

Andre publikasjoner

Forskningsløft i Nord

Northern Insights - "Opplevelser i Nord" - Service Innovation and Tourist Experiences in the High North:The Co-creation of Value for Consumers, Firms and the Tourism Industry.

This research programme is managed by a consortium consisting of the following institutions: Tromsø University Business School, University of Tromsø, Bodø Graduate Business School, University of Bodø, Harstad University College, Nordland Research Institute, Norut Alta and Bioforsk. The programme is financed through the Norwegian Research Council.

The programme consists of 15 sub-projects. I am responsible for Work Package 2 “Value Creation in the Tourist Experience”, which includes 7 project. I am also responsible for one of the projects in this WP; WP 2.1. Dramaturgy and Experiencescape – Values for tourists and businesses. The research task is to study the nature and process (the dramaturgy and staging) of co-creation of tourist experiences and to identify “best practices” and success factors among different types of tourist experiences. The project is based on theoretical perspectives such as service-dominant logic, dramaturgy and servicescape.

Publisering som del av forskningsprogrammet Northern Insights "Opplevelser i Nord". Finansiert av Norges Forskningsråd project No: 195306/140:

Mathisen, L. and Prebensen, N. K. (in press). Dramatizing an event through promotion. Journal of Travel and Tourism Marketing.

Prebensen, N.K., T. Dahl, and J. Vittersø (2013). VALUE CO-CREATION. Significance of tourist resources. Annals of Tourism Research, 42, 240-261

Prebensen, N.K., E. Woo, and M. Uysal (2013). Experience value. Antecedents and consequences. Current Issues in Tourism, http://www.tandfonline.com/loi/rcit20

Prebensen, N.K. and Y-S. Lee (2013). Why visit an eco-friendly destination? Perspectives of four European nationalities. Journal of Vacation Marketin, 19(2), 105-116.

Prebensen, N.K. (2012) Økt verdiopplevelse gir økt verdiskapning. Dybde, Handelshøgskolen i Tromsø, 1, 18-23.

Prebensen, N.K., Woo, E., Chen, J. and Uysal, M. (2012). Motivation and involvement as antecendents of the perceived value of the destination experience. Journal of Travel Research.

Prebensen, N.K. and A. Tkacynski (2012). Domestic nature-based tourism: A case study of Norway. Tourism Analysis, 17(6), 733-745.

Prebensen, N.K. (2012). Value determinants of tourist experience. Advances in Hospitality and Leisure, 8, 189-214.

Tkacynski, A. and Prebensen, N.K. (2012). French nature-based tourists potentials to Norway: Who are they? Tourism Analysis, 17(2), 181-193.

Prebensen, N.K., Woo, E., Chen, J. and M. Uysal (2012). Experience quality in the different phases of a tourist vacation: A case of Northern Norway. Tourism Analysis, 17(11), 617-627.

Prebensen, N.K. (2012). Benchmarking tourist attractions. Advances in Hospitality and Leisure, 8, 85-108.

Rokenes, A. and Prebensen, N.K. (2012). The nature and antecedents of fair price in tourist experiences. Advances in Hospitality and Leisure, 8, 127-148.

Prebensen, N.K. (2012). Value creation in experience based networks: a case study of sport-events in Europe." In M. Kasimoglu (Ed.) Strategies for Tourism Industry - Micro and Macro Perspectives. ISBN 979-953-307-891-4. http://www.intechopen.com/books/strategies-for-tourism-industry-micro-and-macro-perspectives/value-creation-in-experience-based-networks-a-case-study-of-sport-events-in-europe

Prebensen, N.K and S. Lyngnes (2011). Fisketurisme i et kunnskaps og verdiskapningsperspektiv: Fangst eller opplevelse? Scandinavian Journal of Business Research, BETA. 1.

Prebensen, N.K. (2010) Value creation through stakeholder participation: a case study of an event in the High North, Event Management. 14: 37-52.

Other publications

Svendsen, Gunvald B. and Nina K Prebensen (2013). The effect of brand on churn in the telecommunications sector. European Journal of Marketing, 47(8). Online: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=47&issue=8

Prebensen, N.K. and L. Foss (2011) Coping and Co-Creating in Tourist Experiences, International Journal of Tourism Research, 13(1), January/February: 54–67.

Prebensen, N.K., K. Skallerud, og J. Chen (2010) Tourist motivation with sun and sand destinations: Satisfaction and the WOM-effect. Journal of Travel & Tourism Marketing, 27: 858–873.

Olsen, S.O., N.K. Prebensen, and T. Larsen (2008). Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway. European Journal of Marketing, 43 (5/6):762-783.

Chen, J. and N.K. Prebensen, and T.C. Huan (2008) Determining the Motivation of Wellness Travelers, Anatolia, 19(1): 103-115.

Prebensen, N.K. (2007) Investing in an Event - The Case of a Sledge Dog Race in Norway “The Finnmarksløpet”, Event Management, 11(3): 99-108.

Prebensen, N.K. (2007) Exploring Tourists’ Images of a Distant Destination, Tourism Management, 28: 747-456.

Prebensen, N.K. and Kleiven J. (2006) Determining Sun-Seekers and Others – Travel Motives, Holiday Type, and Holiday Behaviour among Norwegian Charter Tourists. Journal of Hospitality & Leisure Marketing, Vol. 14 (2): 75-97.

Prebensen, N.K. (2006) Segmenting Group Tourists Heading for Warmer Weather: A Norwegian Example. Journal of Travel and Tourism Marketing, Vol. 19 (4): 27-40.

Prebensen, N.K. (2005) Country as Destination – Norwegian Tourists’ Motivations and Perception. Journal of Hospitality & Leisure Marketing, Vol. 12(3): 63-85.

Prebensen, N.K. and Kleiven J. (2005) Stability in Outbound Travel Motivation – A Norwegian Example, Tourism Analysis, Vol. 10: 233-245

Prebensen, N.K. (2004) The Evaluation of Norwegians’ Trip Satisfaction toward Southern European Destinations. Advances in Hospitality and Leisure, Vol. 1: 135-155.

Prebensen, N.K., Larsen, S. and Abelsen, B. (2003) “I am not a Typical Tourist” German Tourists’ Self-Percetion, Activities and Motivations. Journal of Travel Research, Vol. 41:416-420.

Bokkapittel Chen, Chen, J. and N.K. Prebensen (2008) Wellness as Tourist Motivation: Case of TaiwanChapter of the book of Wellness and Tourism: Nurturing Mind, Body, Spirit, and Place. Robyn Bushell and Pauline J. Sheldon, Editors. Elmsford, NY: Cognizant Communication Corp. (ISBN: 1-882345-51-7).

Kronikker

Varm velkomst betyr mest. Bladet Nordlys, side 3. 15. september, 2011. http://www.nordlys.no/kronikk/article5740312.ece

Aktive naturbaserte turister – et næringsmessig dilemma. Landsdelsutvalget, Juni, 2010. http://www.lu.no/content/view/3270/43/

Verdifullt Finnmarksløp. Bladet Nordlys, Mars, 2009. http://www.nordlys.no/debatt/kronikk/article4197051.ece?service=print

Arbeider i CRIStin

Vitenskapelige artikler og bokkapitler
Bøker
Andre

Prebensen, Nina Katrine; Lee, Young-Sook. Why visit an eco-friendly destination? Perspectives of four European nationalities.. Journal of Vacation Marketing 2013; Volum 19 (2). ISSN 1356-7667.s 105 - 116.
Svendsen, Gundvald; Prebensen, Nina Katrine. The effect of brand on churn in the telecommunications sector. European Journal of Marketing 2013; Volum 47 (8). ISSN 0309-0566.
Prebensen, Nina Katrine; Vittersø, Joar; Dahl, Tove Irene. Value co-creation: Significance of tourist resources. Annals of Tourism Research 2013; Volum 42. ISSN 0160-7383.s 240 - 261.s doi: http://dx.doi.org/10.1016/j.annals.2013.01.012.
Prebensen, Nina Katrine; Wu, Eunju; Uysal, Muzzo. Experience Value: Antecedents and Consequences. Current Issues in Tourism 2013. ISSN 1368-3500.s doi: http://dx.doi.org/10.1080/13683500.2013.770451.
Prebensen, Nina Katrine. Value Creation in Experience-Based Networks: A Case Study of Sport-Events in Europe. INTECH 2012 ISBN 978-953-51-0566-4.s 185 - 200.
Prebensen, Nina Katrine. Benchmarking Tourist Attractions in Northern Norway. Advances in Hospitality And Leisure 2012; Volum 8. ISSN 1745-3542.s 85 - 107.s doi: 10.1108/S1745-3542(2012)0000008009.
Prebensen, Nina Katrine. Value Determinants of Tourist Experiences. Advances in Hospitality And Leisure 2012; Volum 8. ISSN 1745-3542.s 189 - 214.s doi: 10.1108/S1745-3542(2012)0000008014.
Tkacynski, Aaron; Prebensen, Nina Katrine. French nature-based tourist potentials to Norway: Who are they?. Tourism Analysis 2012; Volum 17 (2). ISSN 1083-5423.s 181 - 193.s doi: 10.3727/108354212X13388995267869.
Prebensen, Nina Katrine; Tkacynski, Aaron. Domestic Nature-Based Tourism: A Case Study of Norway. Tourism Analysis 2012; Volum 17 (6). ISSN 1083-5423.s 733 - 745.s doi: 10.3727/108354212X13531051127186.
Prebensen, Nina Katrine; Woo, Eunju; Chen, Joseph S.; Uysal, Muzzo. Experience Quality in the Different Phases of a Tourist Vacation: A Case of Northern Norway. Tourism Analysis 2012; Volum 17 (11). ISSN 1083-5423.s 617 - 627.s doi: 10.3727/108354212X13485873913921.
Røkenes, Arild; Prebensen, Nina Katrine. The Nature and Antecedents of Fair Price Perception in Tourist Experiences. Advances in Hospitality And Leisure 2012; Volum 8. ISSN 1745-3542.s 127 - 147.s doi: 10.1108/S1745-3542(2012)0000008011.
Prebensen, Nina Katrine; Woo, Eunju; Chen, Joseph; Uysal, Muzzo. Motivation and Involvement as Antecedents of the Perceived Value of the Destination Experience. Journal of Travel Research 2012. ISSN 0047-2875.s doi: 10.1177/0047287512461181.
Prebensen, Nina Katrine; Foss, Lene. Coping and Co-creating in Tourist Experiences. The international journal of tourism research 2011; Volum 13 (1). ISSN 1099-2340.s 54 - 67.s doi: 10.1002/jtr.799.
Prebensen, Nina Katrine; Lyngnes, Sølvi. Fisketurisme i et kunnskaps- og verdiskapningsperspektiv : fangst eller opplevelse?. Beta 2011 (1). ISSN 1504-3134.s 36 - 48.
Prebensen, Nina Katrine; Foss, Lene. Coping and Co-Creating in Tourist Experiences. The international journal of tourism research 2010; Volum 13 (1). ISSN 1099-2340.s 54 - 67.s doi: 10.1002/jtr.799.
Prebensen, Nina Katrine. Value Creation through Stakeholder Participation: A Case study of an Event in the High North.. Event Management 2010; Volum 14 (1). ISSN 1525-9951.s 37 - 52.s doi: 10.3727/152599510X12724735767552.
Prebensen, Nina Katrine; Skallerud, kÅre; Chen, Joseph S.. TOURIST MOTIVATION WITH SUN AND SAND DESTINATIONS: SATISFACTION AND THE WOM-EFFECT. Journal of Travel & Tourism Marketing 2010; Volum 27 (8). ISSN 1054-8408.s 858 - 873.s doi: 10.1080/10548408.2010.527253.
Chen, Joseph; Prebensen, Nina Katrine. Wellness as Tourist Motivation: Case of Taiwan. Cognizant Communication Corporation 2009 ISBN 1882345517.s ? - ?.
Olsen, Svein Ottar; Prebensen, Nina Katrine; Larsen, Thomas Andre. Including ambivalence as a basis for benefit segmentation A study of convenience food in Norway. European Journal of Marketing 2009; Volum 43 (5-6). ISSN 0309-0566.s 762 - 783.s doi: 10.1108/03090560910947034.
Prebensen, Nina Katrine; Chen, Joseph; Huan, T.C.. Determining the Motivation of Wellness Travelers. Anatolia : An International Journal of Tourism and Hospitality Research 2008; Volum 19 (2). ISSN 1300-4220.s 103 - 115.
Prebensen, Nina Katrine. Investing in an Event - The Case of a Sledge Dog Race in Norway "The Finnmarksløpet". Event Management 2008; Volum 11 (3). ISSN 1525-9951.s 99 - 108.
Prebensen, Nina Katrine. Investing in an Event - A Case of a Sledge Dog Race in Norway "The Finnmarksløpet".. Event Management 2007; Volum 11 (3). ISSN 1525-9951.s 99 - 108.
Prebensen, Nina Katrine. Exploring Tourists' Images of a Distant Destination.. Tourism Management 2007; Volum 28. ISSN 0261-5177.s 747 - 756.
Prebensen, Nina Katrine; Kleiven, Jo. Determining Sun-Seekers and Others - Travel Motives, Holiday Type, and Holiday Behavior among Norwegian Charter Tourists. Journal of Hospitality & Leisure Marketing : The International Forum for Research, Theory, and Practice 2006; Volum 14 (1). ISSN 1050-7051.s 75 - 97.
Prebensen, Nina; Midtgaard, Mette Ravn. Nordkapp - image i endring. Universitetsforlaget 1997.s 132 - 139.

Tkaczynski, Aaron; Prebensen, Nina Katrine. An application of two-step cluster analysis to French residents' interest in Norwegian nature-based tourism.. 2012 (1) ISBN 9780987050717.

Prebensen, Nina Katrine. Skap verdier gjennom service. Næringsforeningens lederforum 2013-02-20 - 2013-02-20 2013.
Prebensen, Nina Katrine; Woll, Kristin. Verdiskapning; Motivasjon og kommunikasjon i kreative yrker. Internseminar for Borealis Arkitekter AS 2013-04-19 - 2013-04-20 2013.
Hyangimi, Kim; Chen, Joseph S.; Chen, Yaling; Prebensen, Nina Katrine. Nature-Based Travel Motivations: Viewpoints from British Residents.. The 17th Annual Graduate Student Research Conference in Hospitality and Tourism 2012-01-05 - 2012-01-07 2012.
Chen, Joseph S.; Prebensen, Nina Katrine; Uysal, Muzzo. The Assessment of Value-Minded Tourists at Peripheral Destinations.. the UWI 2nd International Conference 2012-01-18 - 2012-01-21 2012.
Tkaczynski, Aaron; Prebensen, Nina Katrine. The new golden age: An application of two-step cluster analysis to French residents' interest in Norwegian nature-based tourism. CAUTHE 2012 2012-02-06 - 2012-02-09 2012.
Lyngnes, Sølvi; Prebensen, Nina Katrine. The use of nature in tourism: A comparative case study in Norway and Australia.. The 21st Nordic Symposium in Tourism and Hospitality Research 2012-11-07 - 2012-11-10 2012.
Prebensen, Nina Katrine. Why visit an environmental friendly destination. 2012.
Prebensen, Nina Katrine. Vellykket bokseminar i mål. 2012.
Prebensen, Nina Katrine. Økt verdiopplevelse gir økt verdiskapning.. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012; Volum 1.s 18 - 23.s doi: 1893-952X.
Prebensen, Nina Katrine; Skallerud, kÅre. Nye professorer for Opplevelser i Nord. 2011.
Prebensen, Nina Katrine; Eide, Dorthe. Opplevelser i Nord presentert for statssekretær Hege Solbakken fra Kommunal- og regionaldepartementet da hun 19. januar besøkte Universitetet i Nordland.. 2011.
Prebensen, Nina Katrine. Europeeres holdninger til Norge som feriested. 2011.
Prebensen, Nina Katrine. Northern Insights - Value creation in tourist experiences. Seminar at University of Queensland 2011-09-03 - 2011.
Prebensen, Nina Katrine. Arbeider med ny bok. 2011.
Prebensen, Nina Katrine. Value co-creation in Events. Forelesning 2011-09-20 - 2011.
Prebensen, Nina Katrine. Value Creation in Host-Guest Relationships. Gjesteforelesning 2011-10-10 - 2011.
Prebensen, Nina Katrine. Varm velkomst betyr mest. 2011.
Prebensen, Nina Katrine. Fisketurisme: Fangst eller Opplevelse. 2011.
Prebensen, Nina Katrine. Varm velkomst betyr mest. Bladet Nordlys, http://www.nordlys.no/kronikk/article5740312.ece. Dagavisen Nordlys 2011.s 3 - 3.
Prebensen, Nina Katrine. Finnmarksløpet - Fra visjon til verdiskapning.. NHO Finnmarkskonferansen 2010-03-04 - 2010-03-04 2010.
Prebensen, Nina Katrine. Brosjyre for Opplevelser i Nord. 2010.
Prebensen, Nina Katrine. Turisten i verdiskapningsprosessen. Opplevelser i Nord 2010-01-27 - 2010-01-29 2010.
Prebensen, Nina Katrine. Finnmarksløpet - Et case på verdiskapning i opplevelsesnæringene.. Vekst i Nord 2010-09-25 - 2010-09-25 2010.
Prebensen, Nina Katrine. Rapportering av resultater fra datamateriale og surveys, sommeren 2010.. 2010.
Lyngnes, Sølvi; Prebensen, Nina Katrine. Fish tourism in a knowledge- and value-creation perspective: Catch or experience?. Konferanse Opplevelser i Nord 2010-11-11 - 2010-11-11 2010.
Prebensen, Nina Katrine. The Creation of "Business Creation and Entrepreneurship" a masterprogram at University of Tromsø. Higher Education - A Key to Future Development in the High North 2009-01-21 - 2009-01-23 2009.
Prebensen, Nina Katrine. Northern Insights: Value Creation in Touris Experience. Seminar 2009-11-25 - 2009.
Prebensen, Nina Katrine. Co-Creation of Values in Sport-Events. Nordisk Symposium i Turism 2009-10-22 - 2009-10-25 2009.
Prebensen, Nina Katrine. Lager Gründere på Universitetet. 2009.
Prebensen, Nina Katrine. Verdifullt Finnmarksløp. 2009.
Prebensen, Nina Katrine. Merkevarebygging: Finnmarksløpet som merkevare for Finnmark. Konferanse 2007-02-21 - 2007-02-22 2007.
Prebensen, Nina Katrine. Exploring the Personal and Interpersonal Experience Components of MICE-Travels.. Fagkonferanse 2007-09-03 - 2007-09-04 2007.
Dahl, Tove Irene; Prebensen, Nina Katrine. Turistens motiver, opplevelse og erfaringer: hva og hvorfor?. Forskningsseminar 2007-11-05 - 2007.
Prebensen, Nina Katrine; Hansen, kÅre. Body and Mind Motivation in Sun and Sand Tourism Consumption. Fagkonferanse 2007-12-02 - 2007-12-05 2007.
Prebensen, Nina Katrine. Når Kultur skal Selges. Finnmarkskonferansen 2006-09-07 - 2006-09-08 2006.
Prebensen, Nina Katrine. A grammar of motives for understanding individual tourist behaviour : Thesis submitted for the Department of strategy and management at the Norwegian school of economics and business administration in partial fulfilment of requirements for the degree of Dr. Oecon.. 2006 ISBN 8240501567.
Prebensen, Nina Katrine. Merkevarebygging. Seminar 2006-10-15 - 2006-10-15 2006.
Prebensen, Nina. Information search in German tourism - German tourist's self-perception and information search behvior.. 9. Nordiske Forskersymposium 2001.
Prebensen, Nina; Prebensen, Nina. Loyalty as a risk reducing strategy, dependent of the type of product.. Framlegg av paper til kurs ved NHH, Brand Management MAR 502. 2001.
Prebensen, Nina. Autentisitetens målbarhet. 8. Nordiske forskersymposium i turisme 2001.
Prebensen, Nina; Grimstad, Hilde; Rosenberg, Hanne; Johnsen, Anne Torhild. Strategi og tiltaksplan for kvinnenettverket Qvann, fram til år 2003.. 2001.
Prebensen, Nina. Fadderrollen, program for utplasseringsordningen. KUF konferanse om Utplasseringsordningen 2001.
Prebensen, Nina. Samarbeid mellom Høgskole og Næringsliv. Samarbeid mellom Næringslivet og FoU miljøene i Troms og Finnmark 2001.
Prebensen, Nina. Markedsorientering i praksis. Strategisamling for stipendiatordningen 2001.
Prebensen, Nina. Strategi i små og mellomstore bedrifter. Næringskonferansen 2001.
Prebensen, Nina. Trender og utviklingstrekk i det tyske reiselivsmarked. Markedsmøte 2001.
Prebensen, Nina; Veiseth, Anita. Produktutvikling og markedsstrategi for steinressurser i Finnmark. 2000.
Prebensen, Nina. Trender og utviklingstrekk i det tyske reiselivsmarked. 1999 (4) ISBN 82-7938-017-5.
Prebensen, Nina. Informasjonsprospekt for Mineralutvikling AS, Barents Stein AS og Masi Qvartsitt AS.. 1999.
Prebensen, Nina; Krogh, Lars; Midtgaard, Mette Ravn; Sletvold, Ola; Viken, Arvid. Nordkapp fra hjørnestein til byggestein i Finnmark reiseliv. 1996 (4) ISBN 82-7571-064-2.

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