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Olsen, Svein Ottar

Professor
Handelshøgskolen i Tromsø

Funksjon
Professor

Telefon
776 46133

Epost

Kontor/besøksadresse
Norges Fiskerihøgskole
TEO-H5 5.531
SveinOlsen-2.jpg (Bredde: 180px)

Mobil privat
97403132

Biografiske data

WORK AND RESEARCH EXPERIENCE

2001–present         Professor, Marketing, Tromsø University Business School

1997– 2001           Associate Professor, Marketing, The Norwegian College of Fishery Science

1997–present         Principal Researcher II (Fiskeriforskning, Tromsø)

1985–1997            Principal Researcher (Marketing), Fiskeriforskning, Tromsø

1982–1985            Research Fellow (Marketing), Norwegian School of Economics and Business Administration (NHH), Bergen

1979–1982            Researcher (Accounting), Institute of Fishery Technology Research (FTFI), Tromsø


Forskningsinteresser

RESEARCH INTERESTS                      

Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)

Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)

International Marketing (Country-of-Origin research/Country Image)

Product Development (Product testing – perceived quality/satisfaction)

Generic - Commodity Marketing / co-branding (different aspects)

Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)

Food Choice and (Sea)Food Consumption Behaviour (different aspects)


Forskningsprosjekter

Den bekvemmleige konsument (NFR)

Betydning av produkt- og produksjonsinformasjon på evaluering av sjømat (NFR)

Food consumption: Changing preferences or stable habits (NFR)

Understanding consumer attitudes and behaviour towards seafood in Vietnam


Andre publikasjoner

20 Selected publications in international referee journals

 Olsen, Svein Ottar (2001). Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach, Appetite, 36 (2), 173-186.

Olsen, Svein Ottar & Olson, Ulf (2002a). The Effect of Alternative Multientity Scaling Formats on the Consistency of Country-of-Origin Attitudes. Journal of International Business Studies, 33 (1), 149-67.

Olsen, Svein Ottar (2002b). Comparative Evaluation and the Relationship Among Quality Performance, Customer Satisfaction and Repurchase Loyalty. Journal of the Academy of Marketing Science. 30 (3), 24-249.

Honkanen, Pijo, Olsen, Svein Ottar, & Myrland, Øystein (2004). Preference-Based Segmentation: A Study of Meal Preferences Among Norwegian Adolescents. Journal of Consumer Behavior 3 (3), 235-250.

Toften, Kjell & Olsen, Svein Ottar (2004). The Relationship Between Quality, Cost, Value, and Use of Export Market Information. Journal of International Marketing,12 (2), 104-131.

Olsen, Svein Ottar, Wilcox, James & Olsson, Ulf (2005). Consequences of Ambivalence on Satisfaction and Loyalty. Psychology & Marketing, 22 (3), 247-269.

Honkanen, Pirjo, Verplanken, Bas & Olsen, Svein Ottar (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour,5 (6), 1-11.

Olsen, Svein Ottar (2007). Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing, 24 (4), 315-341.

Olsen, Svein Ottar, Scholderer, Joachim, Brunsø, Karen, & Verbeke, Wim (2007). Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite, 49 (1), 84-91.

Olsen, Svein Ottar & Ruiz, Salvador (2008). Adolescents influence in family meal decisions. Appetite, 51, 646-653.

Pieniak Z., Verbeke W., Scholderer, J. Brunsø, K., & Olsen, S.O. (2008). Impact of consumers’ health beliefs, health involvement and risk perception on fish consumption: A study in five European countries. British Food Journal. 110 (9), 898-915.

Olsen, Svein Ottar, Prebensen, Nina & Larsen, Thomas A. (2009). Including ambivalence as a basis for benefit segmentation: a study of convenience food in Norway. European Journal of Marketing, 43 (5/6), 762-783.

Rørtvedt, Asbjørn & Olsen, Svein Ottar (2009). The combining role of convenience and consideration set in explaining fish consumption in Norway. Appetite, 52, 313-317.

Skallerud, K., Korneliussen, T. & Olsen S.O. (2009). An examination of consumers’ cross shopping behaviour. Journal of Retailing and Consumer Services, 16, 181-189.

Tudoran, Alina, Olsen, Svein Ottar & Dopico, Domingo C. (2009). The effect of benefit information on consumers’ health value, attitudes and intentions. Appetite,52, 568-579.

Olsen, Svein Ottar & Grunert, Klaus (2010). The role of satisfaction, norms and conflict in families eating behaviour. European Journal of Marketing, 44 (7/8), 1165-1181.

Pieniak Z., Verbeke W., Olsen, S.O, Hansen K. B, & Brunsø, K. (2010). Health related attitudes as a basis for segmenting European fish consumers. Food Policy, 35, 448-455.

Tuu, Ho Huy & Olsen, Svein Ottar (2010). Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships.  Journal of Targeting, Measurement and Analysis for Marketing, 18 (3/4), 239-251.

Heide, Morten & Olsen, Svein Ottar (2011). Co-production and time use: Influence on product evaluation. Appetite, 56, 135-142.

Tuu, Ho Huy, Olsen, Svein Ottar & Linh, P. T. T. (2011). The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing, 28 (Summer++), in press.

 

 


Priser og utmerkelser

AWARDS

2009 Outstanding Paper Award: British Food Journal, Vol. 110 (8), 2008.

Best Paper in Consumer Behaviour: ANZMAC 2010


CV

Se vedlegg



Arbeider i CRIStin

  • Cong, Le Chi; Olsen, Svein Ottar; Tuu, Ho Huy. The role of ambivalence, preference conflict and family identity: A study of food choice among Vietnamese consumers. Food Quality and Preference 2013; Volum 28. ISSN 0950-3293.s 92 - 100.
  • Olsen, Svein Ottar; Mai, Huynh Thi Xuan. Consumer Participation: The Case of Home Meal Preperation. Psychology & Marketing 2013; Volum 30 (1). ISSN 0742-6046.s 1 - 11.s doi: 10.1002/mar.20584.
  • Honkanen, Pirjo Riittaa; Olsen, Svein Ottar; Verplanken, Bas; Tuu, Ho Huy. Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control. Appetite 2012; Volum 58 (2). ISSN 0195-6663.s 616 - 622.s doi: 10.1016/j.appet.2011.11.019.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics 2012; Volum 24 (1). ISSN 1355-5855.s 78 - 101.s doi: 10.1108/13555851211192713.
  • Tudoran, Ana Alina; Olsen, Svein Ottar; Dopico, Domingo C.. Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour 2012; Volum 11 (5). ISSN 1472-0817.s 391 - 405.s doi: 10.1002/cb.1384.
  • Olsen, Svein Ottar; Tudoran, Ana Alina; Brunsø, Karen; Verbeke, Wim. Extending the prevalent consumer loyalty modelling: the role of habit strength. European Journal of Marketing 2012; Volum 47 (1/2). ISSN 0309-0566.s 303 - 323.s doi: 10.1108/03090561311285565.
  • Skallerud, kÅre; Myrland, Øystein; Olsen, Svein Ottar. Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012; Volum 18. ISSN 1045-4446.s 257 - 267.s doi: 10.1080/10454446.2012.684328.
  • Thong, Nguyen Tien; Olsen, Svein Ottar. Attitude toward and Consumption of Fish in Vietnam. Journal of Food Products Marketing 2012; Volum 18 (2). ISSN 1045-4446.s 79 - 95.s doi: 10.1080/10454446.2012.653778.
  • Wien, Anders Hauge; Olsen, Svein Ottar. Evaluation context's role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour 2012; Volum 11 (6). ISSN 1472-0817.s 504 - 513.s doi: 10.1002/cb.1402.
  • Heide, Morten; Olsen, Svein Ottar. Co-production and time use. Influence on product evaluation. Appetite 2011; Volum 56 (1). ISSN 0195-6663.s 135 - 142.s doi: 10.1016/j.appet.2010.12.001.
  • Olsen, Svein Ottar; Skallerud, kÅre. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing 2011; Volum 28 (7). ISSN 0736-3761.s 532 - 539.s doi: 10.1108/07363761111181527.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Linh, P. T. T.. The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing 2011; Volum 28 (5). ISSN 0736-3761.s 363 - 375.
  • Skallerud, kÅre; Olsen, Svein Ottar. Export marketing arrangements in four New Zealand agriculture industries: an institutional perspective. Journal of International Food & Agribusiness Marketing 2011; Volum 23. ISSN 0897-4438.s 310 - 329.s doi: 10.1080/08974438.2011.621841.
  • Olsen, Svein Ottar; Grunert, Klaus gunter. The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing 2010; Volum 44 (7-8). ISSN 0309-0566.s 1165 - 1181.s doi: 10.1108/03090561011047571.
  • Heide, Morten; Olsen, Svein Ottar; Dopico, Domingo C.. The influence of test situation and satisfaction with preparation on evaluation and intention to consume a new seafood product. British Food Journal 2010; Volum 112 (6-7). ISSN 0007-070X.s 763 - 774.s doi: 10.1108/00070701011058280.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Ambivalence and involvement in the satisfaction-repurchase loyalty relationship. Australasian Marketing Journal 2010; Volum 18 (3). ISSN 1441-3582.s 151 - 158.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships.. Journal of Targeting, Measurement and Analysis for Marketing 2010; Volum 18 (3/4). ISSN 0967-3237.s 239 - 251.s doi: 10.1057/jt.2010.19.
  • Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein Ottar; Hansen, Karina Birch; Brunsø, Karen. Health-related attitudes as a basis for segmenting European fish consumers. Food Policy 2010; Volum 35 (5). ISSN 0306-9192.s 448 - 455.s doi: 10.1016/j.foodpol.2010.05.002.
  • Skallerud, Kåre; Korneliussen, Tor; Olsen, Svein Ottar. An examination of consumers' cross-shopping behaviour. Journal of Retailing and Consumer Services 2009; Volum 16 (3). ISSN 0969-6989.s 181 - 189.s doi: 10.1016/j.jretconser.2008.11.012.
  • Pieniak, Zuzanna; Verbeke, Wim; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. COMPARISON BETWEEN POLISH AND WESTERN EUROPEAN FISH CONSUMERS IN THEIR ATTITUDINAL AND BEHAVIOURAL PATTERNS. Acta alimentaria 2009; Volum 38 (2). ISSN 0139-3006.s 179 - 192.s doi: 10.1556/AAlim.38.2009.2.5.
  • Brunsø, Karen; Verbeke, Wim; Olsen, Svein Ottar; Jeppesen, Lisbeth Fruensgaard. Motives, barriers and quality evaluation in fish consumption situations Exploring and comparing heavy and light users in Spain and Belgium. British Food Journal 2009; Volum 111 (6-7). ISSN 0007-070X.s 699 - 716.s doi: 10.1108/00070700910972387.
  • Honkanen, Pirjo; Olsen, Svein Ottar. Environmental and animal welfare issues in food choice The case of farmed fish. British Food Journal 2009; Volum 111 (2-3). ISSN 0007-070X.s 293 - 309.s doi: 10.1108/00070700910941480.
  • Tudoran, Alina; Olsen, Svein Ottar; Dopico, Domingo C.. The effect of health benefit information on consumers health value, attitudes and intentions. Appetite 2009; Volum 52 (3). ISSN 0195-6663.s 568 - 579.s doi: 10.1016/j.appet.2009.01.009.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Food risk and knowledge in the satisfaction-repurchase loyalty relationship. Asia Pacific Journal of Marketing and Logistics 2009; Volum 21 (4). ISSN 1355-5855.s 521 - 536.s doi: 10.1108/13555850910997571.
  • Olsen, Svein Ottar; Prebensen, Nina Katrine; Larsen, Thomas Andre. Including ambivalence as a basis for benefit segmentation A study of convenience food in Norway. European Journal of Marketing 2009; Volum 43 (5-6). ISSN 0309-0566.s 762 - 783.s doi: 10.1108/03090560910947034.
  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. Combining the role of convenience and consideration set size in explaining fish consumption in Norway. Appetite 2009; Volum 52 (2). ISSN 0195-6663.s 313 - 317.s doi: 10.1016/j.appet.2008.11.001.
  • Olsen, Svein Ottar; Ruiz, Salvador. Adolescents influence in family meal decisions.. Appetite 2008; Volum 51. ISSN 0195-6663.s 646 - 653.
  • Olsen, Svein Ottar; Heide, Morten; Calvo, Domingo; Toften, Kjell. Explaining intention to consume a new fish product: A cross-generational and cross-cultural comparison. Food Quality and Preference 2008; Volum 19 (7). ISSN 0950-3293.s 618 - 627.s doi: 10.1016/j.foodqual.2008.04.007.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Thao, Duong Tri; Anh, Nguyen Thri Kim. The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam.. Appetite 2008; Volum 51. ISSN 0195-6663.s 546 - 551.
  • Olsen, Svein Ottar; Toften, Kjell; Calvo, Domingo; Tudoran, Alina; Kole, Adriaan. Consumer evaluation of tailor-made seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 85 - 110.
  • Brunsø, Karen; Scholderer, Joachim; Hansen, B; Honkanen, Pirjo; Olsen, Svein Ottar; Verbeke, Wim. consumer attitudes and seafood consumption in Europe. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 16 - 39.
  • Verbeke, Wim; Pieniak, Zuzanna; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. evaluating consumer information needs in the purchase of seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 63 - 84.
  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. Impact of consumers' health beliefs, health involvement and risk perception on fish consumption A study in five European countries. British Food Journal 2008; Volum 110 (8-9). ISSN 0007-070X.s 898 - 915.s doi: 10.1108/00070700810900602.
  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. European consumers' use of and trust in information sources about fish. Food Quality and Preference 2007; Volum 18. ISSN 0950-3293.s 1050 - 1063.s doi: 10.1016/j.foodqual.2007.05.001.
  • Olsen, Svein Ottar. Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing 2007; Volum 24. ISSN 0742-6046.s 315 - 341.s doi: 10.1002/mar.20163.
  • Olsen, Svein Ottar; Scholderer, Joachim; Brunsø, Karen; Verbeke, Wim. Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite 2007; Volum 49. ISSN 0195-6663.s 84 - 91.s doi: 10.1016/j.appet.2006.12.002.
  • Pieniak, Zuzanna; Verbeke, Wim; Vermeir, Iris; Brunsø, Karen; Olsen, Svein Ottar. Consumer Interest in Fish Information and Labelling: Exploratory Insights. Journal of International Food & Agribusiness Marketing 2007; Volum 19 (2/3). ISSN 0897-4438.s 117 - 141.s doi: 10.1300/J047v19n02_07.
  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. The role of consideration set size in explaining fish consumption. Appetite 2007; Volum 49. ISSN 0195-6663.s 214 - 222.s doi: 10.1016/j.appet.2007.02.005.
  • Honkanen, Pirjo; Verplanken, Bas; Olsen, Svein Ottar. Ethical values and motives driving organic food choice. Journal of Consumer Behaviour 2006; Volum 5. ISSN 1472-0817.s 420 - 430.
  • Olsen, Svein Ottar. Issues in exploring consumer attitudes and choice of seafood. Universitetsforlaget 2006 ISBN 978-82-15-01036-6.s 292 - 327.
  • Olsen, Svein Ottar; Wilcox, James; Olsson, Ulf. Consequences of ambivalence on satisfaction and loyalty. Psychology & Marketing 2005; Volum 22 (3). ISSN 0742-6046.s doi: 10.1002/mar.20057.
  • Honkanen, Pirjo Riittaa; Olsen, Svein Ottar; Verplanken, Bas. Intention to consume seafood - the importance of habit. Appetite 2005; Volum 45. ISSN 0195-6663.s 161 - 168.
  • Toften, Kjell; Olsen, Svein Ottar. The relationships among quality, cost, value and use of export market information: An empirical study. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.
  • Olsen, Svein Ottar; Honkanen, Pirjo; Myrland, Øystein. Preference-based segmentation: A study of meal preferences among Norwegian teenagers.. Journal of Consumer Behaviour 2004; Volum 3 (3). ISSN 1472-0817.s 235 - 250.
  • Olsen, Svein Ottar. Antecedents of seafood consumption behaviour: An overview.. Journal of Aquatic Food Product Technology 2004; Volum 13 (3). ISSN 1049-8850.s 79 - 91.
  • Olsson, Ulf Henning; Olsen, Svein Ottar. The Effect Of Alternative Multientity Scaling Formats on The Consistency of Country-Of-Origin Attitudes. Journal of International Business Studies 2002; Volum 33 (1). ISSN 0047-2506.s 149 - 167.
  • Tudoran, Alina; Olsen, Svein Ottar. Functional forms of the satisfaction-loyalty intention and satifaction-willingness-to-pay relationships in a new product context.. EMAC-2012 Conference 2012-05-22 - 2012-05-25 2012.
  • Skallerud, kÅre; Olsen, Svein Ottar. Importerer eksportlærdom fra New Zealand. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012.s 41 - 43.
  • Skallerud, kÅre; Olsen, Svein Ottar. The differential effects of retail attribute on utilitarian versus hedonic shopping value. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.
  • Skallerud, kÅre; Olsen, Svein Ottar. Consumers’ impulse buying of ready meals. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.
  • Olsen, Svein Ottar. Consumer’s evaluation of new seafood products.. The 5th SEAFOODplus Conference, 2008-06-08 - 2008-06-10 2008.
  • Olsen, Svein Ottar. The relationship between convenience and fish consumption in Norway. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Honkanen, Pirjo; Olsen, Svein Ottar. Consumer concern for ethical issues in fish farming: A segmentation study.. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Olsen, Svein Ottar. The role of ambivalence and conflicting preferences in consumers and family’s food choice.. Food, Value and Taste. An interdisciplinary international conference. 2008-11-06 - 2008-11-07 2008.
  • Olsen, Svein Ottar; Østli, Jens. Spanske forbrukere er svært tilfredse med fersk oppdrettstorsk.. Norsk Fiskeoppdrett 2008; Volum 33 (1). ISSN 0332-7132.s 12 - 15.
  • Olsen, Svein Ottar. Bekvemmelighet og fisk som rask eller tungvint middagsmat.. Norsk Fiskeoppdrett 2008; Volum 33 (4). ISSN 0332-7132.s 66 - 69.
  • Nguyen, Thong Tien; Olsen, Svein Ottar. Motivation to consume fish in Vietnam.. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Anh, Nguyen Thri Kim. Satisfaction, involvement and loyalty toward fish in Vietnam.. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Rortveit, Asbjorn Warvik; Olsen, Svein Ottar. Attitude, knowledge and consideration set size in food consumption. AUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY 2006-12-04 - 2006-12-06 2006.
  • Olsen, Svein Ottar. Beskrivelse av ulike modeller for eksportsamarbeid: Eksempler fra landbrukssektoren på New Zealand. Strategimøte i fiskeri- og havbruksnæringens forskningsfond 2005-05-09 - 2005.
  • Olsen, Svein Ottar. Den bekvemmelige forbruker. Norsk Fiskeoppdrett 2005 (2). ISSN 0332-7132.s 36 - 39.
  • Olsen, Svein Ottar; Hansen, Kåre. Modeller for markedsorganisering: fire eksempler fra næringsmiddelbransjen på New Zealand. 2005.
  • Olsen, Svein Ottar. Dagens konsument - en bekväm livsnjutare. Klar Färdiga Fisk 2005-05-31 - 2005.
  • Olsen, Svein Ottar. Forbrukerpreferanser og holdninger til mat og oppdrettsfisk. Forseminar 2004-03-25 - 2004-03-25 2004.
  • Olsen, Svein Ottar. Hva forklarer norsk ungdoms lojalitet til fisk som middagsmat?. NFR-onferanse om samfunnsforskning innen matsektoren 2004-10-26 - 2004-10-26 2004.
  • Rustad, Kirsten; Olsen, Svein Ottar. Vellykket test med prerigor-filet i Brussel. Fisk - Industri og Marked 2004 (5-6). ISSN 0803-5822.s 36 - 36.
  • Hansen, Kåre; Myrland, Øystein; Olsen, Svein Ottar. Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour. ANZMAC'2004 Conference 2004-11-29 - 2004-12-01 2004.
  • Pientiak, Z; Olsen, Svein Ottar. Determinants of fish consumption: Role and importance of information. Congress on food, nutrition and health 2004-06-23 - 2004-06-26 2004.
  • Olsen, Svein Ottar. Kvalitet i et forbrukerperspektiv. Håp i havet 2004-02-25 - 2004-02-25 2004.
   Se alle arbeider i CRIStin



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