Skallerud, Kåre
Forsker i markedsføring og er kursansvarlig for følgende fag:
- BED3045: Business-to-business Marketing
- BED3070: Markedsføringsledelse
- BED3011: Forskningsdesign og metodevalg
Ekonomie doktor (Ph.D.), School of Economics and Commercial Law, Göteborg University, Sweden.
Gruppeleder for markedsføring og strategi
Medlem i programstyret for Erfaringsbasert master i strategisk ledelse og økonomi (MBA)
Medlem i styringsgruppen for forskningsprogrammet "Opplevelser i Nord"
Medlem i NRØAs faggruppe for administrative fag
Retail marketing; food marketing; export marketing; trade show marketing; tourism marketing
"NORTHERN inSIGHTS - Experiences in the High North"
This research programme is managed by a consortium consisting of the following institutions: Tromsø University Business School, University of Tromsø, Bodø Graduate Business School, Harstad University College, Nordland Research Institute, Norut Alta and Bioforsk. The programme is financed through the Norwegian Research Council.
The programme consists of 15 sub-projects. I am responsible for the project "Innovative Distribution Channels for the High North Tourism". The overall purpose of this project is to develop a more systematic understanding of the diverse distribution channels for High North tourism and examine ways to amplify their effectiveness with regard to particular markets, regions and forms of tourism.
The paper: "The Dual Motives of Participants at International Trade Shows", International Marketing Review, 1996, Vol. 13, (no. 2): 39-54 was awarded "Citation of Excellence" (Highest Quality Rating) by the Editorial Advisory Board of ANBAR Electronic Intelligence (Citations of Excellence for Research Implications, Citations of Excellence for Practice Implications, Citations of Excellence for Originality).
Skallerud, K. & Olsen, S.O. (2010) “The differential effects of retail attribute on utilitarian versus hedonic shopping value”, Best paper in Consumer Behaviour, ANZMAC Conference 2010, College of Business and Economics University of Canterbury, 29 Nov. – 1 Dec., Christchurch, NZ.
2011 - present: Professor, Tromsø University Business School, Norway
2009 - 2011: Associate professor, Tromsø University Business School, Norway.
2003 - 2009: Associate professor, Norwegian College of Fishery Science, University of Tromsø, Norway.
2003 - 2007: Associate professor, School of Management and Economics, Växjö University, Växjö, Sweden (part-time position).
2002 - 2003: Associate professor, School of Management and Economics, Växjö University, Växjö, Sweden.
Aug.2000 - 2002: Research assistant professor, The MAPP Centre, Aarhus School of Business, Århus, Denmark.
1992 - Aug. 2000: Senior Researcher, Norwegian Institute of Fisheries and Aquaculture Ltd, Centre of Economics and Marketing, Tromsø, Norway.
1987 - 1992: Researcher, Norwegian Institute of Fisheries and Aquaculture Ltd, Centre of Economics and Marketing, Tromsø, Norway.
July 2007 - July 2008: Visiting Academic, Southern Cross University, Tweed Gold Coast Campus, NSW, Australia.
2007 - 2009: Docent, School of Management and Economics, Växjö University, Växjö, Sweden (Adjunct position).
Arbeider i CRIStin
- Skallerud, kÅre; Myrland, Øystein; Olsen, Svein Ottar. Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012; Volum 18. ISSN 1045-4446.s 257 - 267.s doi: 10.1080/10454446.2012.684328.
- Olsen, Svein Ottar; Skallerud, kÅre. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing 2011; Volum 28 (7). ISSN 0736-3761.s 532 - 539.s doi: 10.1108/07363761111181527.
- Skallerud, kÅre. School reputation and its relation to parents' satisfaction and loyalty. International Journal of Educational Management 2011; Volum 25 (7). ISSN 0951-354X.s 671 - 686.s doi: 10.1108/09513541111172081.
- Skallerud, kÅre; Olsen, Svein Ottar. Export marketing arrangements in four New Zealand agriculture industries: an institutional perspective. Journal of International Food & Agribusiness Marketing 2011; Volum 23. ISSN 0897-4438.s 310 - 329.s doi: 10.1080/08974438.2011.621841.
- Berne, Carmen; Skallerud, kÅre. Measuring and modelling pre-show, at-show and post-show exhibitors' performance. China-USA Business Review 2011; Volum 10 (6). ISSN 1537-1514.
- Skallerud, kÅre. Structure, strategy and performance of exhibitors at individual booths versus joint booths. The journal of business & industrial marketing 2010; Volum 25 (4). ISSN 0885-8624.s 259 - 267.s doi: 10.1108/08858621011038216.
- Tafesse, Wondwesen; Korneliussen, Tor; Skallerud, Kåre. Importance Performance Analysis as a Trade Show Performance Evaluation and Benchmarking Tool. Journal of Convention & Event Tourism 2010; Volum 11 (4). ISSN 1547-0148.s 314 - 328.s doi: 10.1080/15470148.2010.533106.
- Skallerud, kÅre; Grønhaug, Kjell. Chinese Food Retailers’ Positioning Strategies and the Influence on their Buying Behaviour. Asia Pacific Journal of Marketing and Logistics 2010; Volum 22 (2). ISSN 1355-5855.s 196 - 209.s doi: 10.1108/13555851011026944.
- Prebensen, Nina Katrine; Skallerud, kÅre; Chen, Joseph S.. TOURIST MOTIVATION WITH SUN AND SAND DESTINATIONS: SATISFACTION AND THE WOM-EFFECT. Journal of Travel & Tourism Marketing 2010; Volum 27 (8). ISSN 1054-8408.s 858 - 873.s doi: 10.1080/10548408.2010.527253.
- Skallerud, Kåre; Grønhaug, Kjell. Chinese food retailers` positiong strategies and the influence on their buying behaviour.. Asia Pacific Journal of Marketing and Logistics 2010; Volum 22 (2). ISSN 1355-5855.s 196 - 209.
- Skallerud, Kåre; Korneliussen, Tor; Olsen, Svein Ottar. An examination of consumers' cross-shopping behaviour. Journal of Retailing and Consumer Services 2009; Volum 16 (3). ISSN 0969-6989.s 181 - 189.s doi: 10.1016/j.jretconser.2008.11.012.
- Skallerud, Kåre; Korneliussen, Tor; Olsen, S.O.. An examination of consumers' cross-shopping behaviour. Journal of Retailing and Consumer Services 2009; Volum 16 (3). ISSN 0969-6989.s 181 - 189.
- Bjørklund, Oddrun; Sogn-Grundvåg, Geir; Grønhaug, Kjell; Hansen, kÅre. Produktdifferensiering hva og hvorfor?. Magma - Tidsskrift for økonomi og ledelse 2008; Volum 11 (5). ISSN 1500-0788.s 95 - 104.
- Bjørklund, Oddrun; Sogn-Grundvåg, Geir; Grønhaug, Kjell; Skallerud, Kåre. Produktdifferensiering hva og hvorfor?. Magma - Tidsskrift for økonomi og ledelse 2008; Volum 11 (5). ISSN 1500-0788.s 95 - 104.
- Grunert, Klaus Gunter; Hansen, Kåre; Trondsen, Torbjørn. Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing 2005; Volum 39 (5/6). ISSN 0309-0566.s 428 - 455.
- Hansen, Kåre. Measuring Performance at International Trade Shows: Scale development and Validation. Journal of Business Research 2004; Volum 57 (1). ISSN 0148-2963.s 1 - 13.
- Skallerud, kÅre; Olsen, Svein Ottar. Importerer eksportlærdom fra New Zealand. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012.s 41 - 43.
- Prebensen, Nina Katrine; Skallerud, kÅre. Nye professorer for Opplevelser i Nord. 2011.
- Skallerud, kÅre; Olsen, Svein Ottar. Consumers’ impulse buying of ready meals. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.
- Skallerud, kÅre; Olsen, Svein Ottar. The differential effects of retail attribute on utilitarian versus hedonic shopping value. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.
- Prebensen, Nina Katrine; Hansen, kÅre. Body and Mind Motivation in Sun and Sand Tourism Consumption. Fagkonferanse 2007-12-02 - 2007-12-05 2007.
- Olsen, Svein Ottar; Hansen, Kåre. Modeller for markedsorganisering: fire eksempler fra næringsmiddelbransjen på New Zealand. 2005.
- Hansen, Kåre. Merkevarebygging gjennom �private label�, leverandørmerke eller merkevaresamarbeid i verdikjedene. Næringslivsdagene 2004 2004-03-23 - 2004-03-26 2004.
- Hansen, Kåre. Dansk fiskeindustri � hva gir lønnsomhet?. Hvitfiskkonferansen 2004 2004-11-15 - 2004-11-15 2004.
- Grunert, Klaus Gunter; Hansen, Kåre; Trondsen, Torbjørn. Four cases on market orientation of value chains in agribusiness and fisheries. 2004 (83).
- Hansen, Kåre; Myrland, Øystein; Olsen, Svein Ottar. Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour. ANZMAC'2004 Conference 2004-11-29 - 2004-12-01 2004.
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